JIJIDE

Jijide is an Italian niche perfumery brand that debuted in 2016, born from the collaboration between Italian and Chinese creatives, celebrating the friendship between cultures. The name Jijide comes from a Chinese term that reflects a positive and energetic attitude towards life, a true joie de vivre.

The essence of Jijide lies in cultural and human connection, drawing inspiration from the rich interaction between Italy and China. What some might see as a cultural clash, Jijide transforms into a source of creativity and motivation for its unique fragrances. In a sometimes saturated niche perfumery market, Jijide offers a breath of fresh air with its innovative approach and ability to harmoniously integrate diverse cultural influences.

At Jijide, individuality is celebrated in all its forms. Their perfumes are designed to highlight each person's uniqueness without imposing limiting labels. The brand stands out for its inclusive and welcoming approach, challenging traditional perfumery norms that are often elitist and rigid. Jijide strives to break down barriers of gender, race, geography, and class, promoting a perfumery that is accessible to all.

Jijide's creative process is based on meticulous research and data use, ensuring that each fragrance is contemporary and evolving. Additionally, the brand is strongly committed to sustainability, continually seeking the best packaging solutions and using natural, non-toxic local ingredients. However, it also acknowledges that sometimes synthetic ingredients can be a more sustainable option by reducing the exploitation of natural resources and the carbon footprint.

Jijide is more than just a perfume brand; it is a declaration of principles that combines cultural connection, individuality, inclusion, creativity, and sustainability. Discover Jijide's fragrances at Daring Light and let their positive energy and celebration of life inspire you.