Grano

Description

Grano by Jijide is a delicious fragrance, capable of evoking a moment in the memory.

Jijide is an Italian niche perfumery brand born from the collaboration between Italian and Chinese creatives, celebrating the friendship between cultures.

Jijide is the transcription of a Chinese term 积极的 (jī jí de) that reflects a positive and energetic attitude towards life, a true joy of living. Jijide offers a breath of fresh air with its innovative approach and its ability to seamlessly integrate diverse cultural influences.

Imagine the enchanting alchemy of transforming humble ingredients into a delicious treat. Inspired by this magic and her time living in Paris during her studies, the French-Lebanese perfumer Nour Akoum created an evocative fragrance.

The perfume has a wet opening, inspired by the petrichor of a rainy morning. To shelter from the rain, we step into a little bakery where we are embraced by the aroma of freshly baked bread, madeleines, and croissants.

To achieve this olfactory journey, Nour meticulously blended a harmonious symphony of responsibly sourced natural and synthetic materials, in line with Jijide’s unwavering commitment to sustainability.