ANNINDRIYA

Annindriya stands out for its creative vision and collaborative approach. Born in Amsterdam, the brand has become a reference for fragrance enthusiasts seeking authentic scents crafted with passion and expertise. Founded in 2007 by chemist Tanja Deurloo, Annindriya was created to fill the gap in the Netherlands for high-quality niche perfume boutiques. From the very beginning, the brand has fostered a unique synergy with perfumers worldwide, both emerging and established, to develop olfactory compositions that celebrate life with a sense of wonder.

Located in a green oasis in the heart of Amsterdam, Annindriya transforms the olfactory experience into a creative process, from conceptualization to production and bottling. Collaboration is at the core of its philosophy—a meeting point where ideas merge to create something truly special. The "X" on their labels symbolizes this crossroads of expertise and innovation.

Today, Annindriya is a space where creativity and freedom of exploration converge to create unique fragrances that evoke moments of awe and well-being. The brand not only celebrates the art of perfumery but also honors the stories of its creators, offering a platform where olfactory visions can be expressed in their purest and most authentic form.

With its name derived from Sanskrit, meaning "the power of the senses," Annindriya invites us to enjoy life's small and big pleasures, reflecting true luxury in its ability to surprise, delight, and leave a lasting impression.