Terra

Description

Terra de Jijide is a hymn to the simplest human warmth but full of harmony.

Jijide is an Italian niche perfumery brand born from the collaboration between Italian and Chinese creatives, celebrating the friendship between cultures.

Jijide is the transcription of a Chinese term 积极的 (jī jí de) that reflects a positive and energetic attitude towards life, a true joy of living. Jijide offers a breath of fresh air with its innovative approach and its ability to seamlessly integrate diverse cultural influences.

A tribute to life that is reborn under the vibrant palette of the African sunset.

Terra, an Italian word that evokes earth and roots, arises from the memory of a house in a small village in Kenya, where Adill Ali, with Somali and Kenyan roots, spent his early years.

It is this corner of the world that profoundly shaped Adill, where, as the evening fell, souls would gather to share the essence of communal life. Elders exchanged stories after twilight prayers, children played marbles, and families busied themselves with dinner preparations.

This bustle, steeped in human warmth, was accompanied by a symphony of scents: spices dancing in the fire, incense perfuming the air, fragrances whispering stories, and the sweat of a day well-lived.