Jorum Studio was founded in 2010 by Scottish perfumer Euan McCall who works under the pseudonym Jorum Laboratories and has formulated fragrances for cult brands.
Like a neon trident, vascular blooms rip through mercurial waters. Candied rosé sky floods the costal cottage provoking lucid dreams of obsessive Selkie skin-love, lips smack with saline dab.
What a sticky mess.
Phloem is a diabolical assemblage of odourants that should oppose, but somehow attract.
There is a violent, primal sensuality that bewitches before embracing. The entire composition is a balancing act of contradicting raw materials blended instinctually to create a shocking and diffusive bouquet of devastating release.
Phloem presents a miasma of olfactory sin; flushed skin, shoreline, carnival frivolities, caviar, lipstick smears and erogenous effluvium.
Sucrose-sweetness is tempered with greasy spices that hinder Phloem from sliding into tooth-achingly sweet territory. A damp note of nutty driftwood and hot gooey styrax gum continues deep into the fade.
Phloem is hallucinogenic vapour with a marbled psychedelic development.
Perfume created and handcrafted in Scotland.
Passion fruit, rhubarb, mulberry, nasturtium, honeysuckle, blaeberry, camellia and oysterplant.
Meadowsweet, gorse, ambrette, sesame, amyris and tonka bean absolute.