(1 customer review)




Jorum Studio was founded in 2010 by Scottish perfumer Euan McCall who works under the pseudonym Jorum Laboratories and has formulated fragrances for cult brands.

Like a neon trident, vascular blooms rip through mercurial waters. Candied rosé sky floods the costal cottage provoking lucid dreams of obsessive Selkie skin-love, lips smack with saline dab.

What a sticky mess.

Phloem is a diabolical assemblage of odourants that should oppose, but somehow attract.

There is a violent, primal sensuality that bewitches before embracing. The entire composition is a balancing act of contradicting raw materials blended instinctually to create a shocking and diffusive bouquet of devastating release.

Phloem presents a miasma of olfactory sin; flushed skin, shoreline, carnival frivolities, caviar, lipstick smears and erogenous effluvium.

Sucrose-sweetness is tempered with greasy spices that hinder Phloem from sliding into tooth-achingly sweet territory. A damp note of nutty driftwood and hot gooey styrax gum continues deep into the fade.

Phloem is hallucinogenic vapour with a marbled psychedelic development.

Perfume created and handcrafted in Scotland.

Notes description -

Initial impression:
Passion fruit, rhubarb, mulberry, nasturtium, honeysuckle, blaeberry, camellia and oysterplant.

Meadowsweet, gorse, ambrette, sesame, amyris and tonka bean absolute.

Release year - 2019

Additional information

Perfume Concentration

Eau de Parfum

Olfactory Family




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Fragrance type

Eau de Parfum. Vaporisateur.


1 review for Phloem

  1. Spanish

    Francisco Javier V. (verified owner)

    Adoro Jorum studio. Una obra extraordinaria aunque no me acaba de seducir porque en mi piel prevalece la faceta floral del perfume sobre la frutal.

    (0) (0)
    • Spanish

      Daring Light

      Muchas gracias Francisco Javier.
      Quizá probándolo con menos calor, u otro momento cambie.
      Nos alegran tus opiniones sinceras, muchas gracias.

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