Icham Elawam is a brilliant musician who, driven by a powerful desire for creative renewal, he decided to change of scenery.
He set off in search of new inspiration through numerous journeys. And during one of these stops, his life is turned upside down when he meets a great perfumer. Like a revelation, the two universes echo each other… The former musician is initiated by his master, who is captivated by his apprentice’s gifts.
Once with music, today with scents, El’ Awam interprets, note by note, his works without ever losing sight of the essential: to imagine scents that will captivate perfume lovers.